At PRANA (www.prana5.in), we value your privacy and are committed to protecting the data you share with us. This policy explains how we handle your information when you interact with us via WhatsApp.

1. Data Collection & Use

We collect specific information to ensure a seamless service experience. This includes:

• Data Collected: Your name, phone number, and any information or media shared within your messages (e.g., project briefs, feedback, or inquiries).

• Purpose of Use: We use this data to provide customer support, send order/project updates, share marketing insights, and deliver personalized communication regarding our digital marketing and branding services.

2. Data Sharing with Third Parties

To provide high-quality service, we may share your data with trusted third-party providers, including:

• WhatsApp API Providers & Meta: For message delivery and platform maintenance.

• CRM & Analytics Tools: To manage our relationship with you and improve our service offerings.

• Legal Authorities: Only when required by law to comply with legal obligations.

Note: We do not sell or rent your personal information to third parties for their own marketing purposes.

3. User Consent

By providing your phone number to PRANA via our website forms, "Click-to-WhatsApp" buttons, or direct messaging, you provide explicit consent to receive WhatsApp messages from us. These may include transactional updates, service-related alerts, and occasional promotional content.

4. Opt-Out / Unsubscribe Mechanism

You have full control over your communication preferences. You can opt out at any time by:

• Replying with the word "STOP" to any of our WhatsApp messages.

• Deleting your contact from our broadcast list by requesting us directly via email.

• Blocking our Business Account within the WhatsApp application. Once you opt out, you will no longer receive marketing messages, though you may still receive essential transactional alerts regarding active projects.

5. Data Retention & Security

• Retention: We retain your data only for as long as necessary to fulfill the purposes outlined in this policy or to comply with legal requirements (typically for the duration of our business relationship plus a 2-year inactive period).

• Security: Your data is stored in secure, encrypted environments. We implement industry-standard technical and organizational measures to prevent unauthorized access, loss, or misuse of your information.

6. Compliance with Legal Obligations

We operate in strict compliance with:

• Local Data Protection Laws: Including the Information Technology Act (India) and relevant global standards like GDPR where applicable.

• Meta’s Business Policies: Adhering to WhatsApp’s specific data handling and commerce requirements to ensure a safe user environment.